What is Semiotics?

Everything interesting in life belongs to the field of semiotics.

Applied semiotics is the study of meaning making processes: it is practice-oriented. It aims to make operational a discourse applying semiotic tools - as in the case of education. Applied semiotics can also be understood as a method of analysis using semiotic tools.

The semiotician is, above all else, a people-watcher, an observer of how people gesticulate, of how they communicate, of how they behave typically in certain situations. Semioticians refer to the ways in which individuals devise their messages as texts. A text is, literally, a weaving together of the elements taken from a specific code in order to communicate something (Danesi).